Olive Oil - Real or Fake - Who Decides?

The evidence is overwhelming - the extra virgin olive oil not only enhances the true taste of the food, but it's good for you, consider the following titles:

Olive oil 'acts like painkiller' - BBC Mediterranean diet adds years to your life (high consumption of olive oil ...) - oleic acid MedicalNewsToday.com key Anti-Cancer Effect olive oil - Reuters.com

However, there is a dark side - fraud in the olive oil market:

Line slippery olive oil supply - denverpost.com Extra Virgin Olive Oil - Are you getting what you pay for? - ABC News 7Online "A clear case of fraud ..... almost all of the virgin and extra virgin olive oil produced by large commercial facilities Italian olive oil" Italianfood.about.com "73 oils. olive ... in the United States only four percent were pure olive oil the rest were adulterated "- New York Times

The benefits of extra virgin olive oil only apply to real-virgin olive oil extra, and not fraudulently mislabeled products.

As most consumers know olive oil, the price of products extra virgin olive oil increased dramatically. At the same time, the quality of the offered products has deteriorated dramatically. Logic suggests that a significant percentage of consumers prefer olive oil Extra true virgin olive oil instead of expensive, misbranded and adulterated that have flooded the market.

However, freedom of consumers of olive oil to choose their product is limited to what is offered in reality.

Importers and distributors of food. brokers and retailers essentially decide between two types of products when it comes to the distribution of olive oil: A) a mixed cheap or B) the product of real-virgin olive oil extra:

A) Mixed products have no quality assurance, the paperwork may say 'extra virgin olive oil ", but what is in the bottle is pomace, canola or some other cheap refined oil. The combination of products to be express or implied quality are quite sensible prices. So the distributor, agent, importer or distributor must constantly offer either the cheapest product or be very close to him, for fear that at some point in their supply will disappear and will be lower due to the realities of working with this type of product in the market.

This is where the consumer is cheated - the labeling does not accurately reflect what is in the bottle. Take for example "light olive oil '- is" light "olive oil Olive oil with olives?" Light "olive oil light is 95% pomace, canola or some other cheap oil mixed? with 5% virgin olive oil. the imagination to think that olive oil consumers demand this type of products extends.

B) The real extra virgin olive oil obviously costs more to produce the products mixed, cheap. But olive oil consumers benefit because they get what they pay for - the product. Extra virgin olive oil is always true that - virgin olive oil extra goods - the product, the quality does not vary. Consumers olive oil always get what they want and what they pay - improved attributes and all the health benefits of olive oil extra virgin real taste.

Note that due to current market factors, the price difference between mixtures of olive oil and real additional cheap virtually closed and in some cases has reversed now. Real virgin olive oil extra is cheaper than cheap mixtures.

So who is going to decide what consumers consume olive oil?

We believe that this decision is up to the consumer. Consumers should require olive oil extra virgin olive goods.